Igniting the Next Generation of Marketers

In a world of constantly evolving technology, changing consumer expectations and content overload, data-driven marketing skills have never been more critical for a company like Reckitt. However, traditional upskilling programs, often slow, theoretical and costly, fall short. Reckitt's Marketing Academy is transforming data-driven marketing upskilling with Deloitte’s pioneering simulation technology, originally developed for Formula 1 to create an immersive learning experience, revolutionising the upskilling process by allowing participants to “stress test” their strategies and see the impact of their decisions in real-time, thus, future-proofing Reckitt’s marketers and brands.